Community Food Access
The GoFarm Mobile Market (#ChuckTheGoFarmTruck) is our “farmers’ market on wheels”, where we travel to different community locations to sell fresh and affordable food from our local farmers. We prioritize neighborhoods where barriers to accessing and affording local food are greatest, and where our partners invite us in to be part of their community.
In addition to selling fresh, local produce at affordable prices, we make sure to have fun with our food! While hosting our markets, we love to play with the kiddos, visit with older adults, and chat with parents, teachers, and neighbors alike. We incorporate fun, educational activities, coloring contests, kitchen giveaways, and more, to build excitement and inclusion into everything we do.
In 2022 we piloted a flexible pricing model to meet people where they are at and make local food more accessible for everyone. This model was a success and we will be continuing it in 2023!
Why We Launched a Mobile Market
Our Community Food Access program was launched in 2016 and has been growing and evolving ever since. We started with weekly pop-up markets at Head Starts and Early Childhood Education Centers selling local food at affordable prices and conducting food education for kiddos.
Over the past few years, more and more community organizations became interested in hosting GoFarm markets at their sites. But the need started to exceed our capacity as we were limited in the number of markets we could host each week. With our new mobile market, we now have the infrastructure in place to host more markets, travel to new locations, and reach more of our community!
Our mobile markets are all about connecting more people to their local food system and making local food as inclusive and accessible as possible. We hope our mobile market programming excites and inspires people to get involved in their local food system, serving as an innovative connector between local producers and local consumers.
We are always excited to work with new partners and allow existing partnerships to evolve based on the needs of the community. Each year, we adjust our market schedule based on our partners needs. We will be updating this page with the summer 2023 schedule in the spring of 2023! You can also visit our #ChucktheGoFarmTruck instagram page to learn about our markets in 2022!
If you are interested in partnering with us to host a mobile market site, please reach out to us at Jess@GoFarm.org. We would love to talk more about where our mobile market could travel next!
If you are associated with one of our community partner sites listed above, we invite you to shop with us at our markets throughout the summer! We welcome SNAP/EBT, credit card, cash, and offer Double Up Food Bucks and WIC incentives. If you have any questions or want to talk about shopping at the market, please reach out to us or contact the partner listed above.
If you are not associated with one of our partners listed above, but are looking for better options to access and afford local produce, you are invited to visit any of our markets listed above! You can also reach out to us, and we would be happy to talk with you about how you can best access local food. We also invite you to check out our Local Food Share to see if that program might be a good fit for you!